General Mills is a Public company and is included in the Fortune 500 companies. The company manufactures and markets a wide number of food item like cereals, flour, soups, frozen rice etc. An interesting fact that the company is proud about is that each time a buyer visits a store he puts on average one General Mill product in his basket. In the starting General Mills manufactured and supplied flour only, gradually it included other products in its portfolio. General Mills flour is still the number one selling flour in U.S.A. General Mills occupies the sixth position on the list of the biggest food companies with Nestle and Kraft occupying the top positions. General Mills has gained some 16 billion in sales in 2009.
General Mills cereals are indeed a healthier choice as the cereals employ whole grains, capturing the full nutrition and fiber of the natural wheat. The vitamins and fiber in the products is not only cardio protective but also safeguards against certain malignancies. Moreover the cereals are ideal for weight conscious people. There is some evidence that whole wheat products are helpful in diabetes. As General Mills Cereals are consumed mostly by the school going kids, company indeed is contributing towards the overall health of the nation. As more and more children are coping with the weight related problems, whole wheat cereals indeed offer a better alternative.
General Mills Cereals come in many brands like Cheerios, Wheaties and Fiber One and constitute 2.3% billion chunk in the product list.
General Mills Cereal
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