Popular mobile content provider company Phonezoo now teams up with AstroTwins to bring more to its 11 million users. Phonezoo and AstroTwins have made a contract according to which Phonezoo would feature a free astrology channel on its website Phonezoo.com. The astrology channel will be ad-supported and will be powered by AstroTwins.
Phonezoo is currently serving more than 100 million audience and both the partners intend to provide new, fresh content to Phonezoo dot com users. The astrology channel, which is powered by AstroTwins, will provide updated horoscope information which could be read from the website. The users would also be able to subscribe for a service through which the horoscope information could be sent to them via emails or text messaging. The astrology channel would also entail information about Chinese horoscopes. Another interesting feature of the channel would be its daily updates about celebrity sun sings.
Both the companies enjoy quite a successful profile. Phonezoo, which has almost 97% American users, provides free and interesting mobile content while AstroTwins provides expert astrology advice to its audience through Teen Magazine’s astrology section and AOL’s astrology channel. Majority of the AstroTwins’ audience consists of women. Since Phonezoo’s 57% audience is female, the collaboration would serve this audience by providing information about their zodiac signs.
Expressing his views on the collaboration, Ram Ramkumar, CEO and Co-founder of Phonezoo said that the team is very excited about this partnership and that it will serve us to achieve our goal to provide ‘fresh and innovative’ content to our users.
Phonezoo
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